Creative Director Ted Holladay speaks from his years in the industry as a designer and running his studio. We talk about some things every designer should know about working with clients. Later on we get into a section on bridging the gap between computer users who didn’t grow up on tech and the generation that did grow up with it, like his two 15 and 16 year old kids. We also have a short discussion about the future of technology as it relates to design.

We talk about how Designers have to be business minded as well as competent designers. We go through a day in the life of studio Holladay by walking through his project with Martinelli’s. We talk about what it is like working with Developers as a Designer.

I always tell new designers work on the portfolio.[…] What matters most is that you can understand the business side of design and that you can show that in your work.

Also, everyone in the Santa Cruz area and close by, Ted hosts a monthly Design Meetup called Design Santa Cruz. Check out the next scheduled Meetup.

You can find Ted at Studio Holladay.